Squires Winery Privacy Policy

Last updated: October 2026

Squires Winery Pty Ltd ("Squires Winery", "we", "us" or "our") respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains the types of personal information we may collect, how we collect and use that information, when it may be disclosed, and how you can contact us about your information.

We handle personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles, where applicable.

1. What personal information do we collect?

Depending on how you interact with Squires Winery, we may collect information including:

• your name

• date of birth or confirmation that you are aged 18 or over

• email address

• telephone number

• billing and delivery addresses

• account and customer profile information

• order and purchase history

• Community Club membership information

• subscription and membership payment status

• restaurant, event and other booking information

• vouchers, rewards and promotional entitlements

• competition, giveaway and prize draw entries

• correspondence and enquiries you send to us

• marketing preferences and communication history

• website usage, device and browser information

• IP address and similar technical information.

We may also collect other information that you choose to provide to us.

2. How do we collect personal information?

We generally collect personal information directly from you when you:

• place an order through our website

• create or log into a customer account

• join the Community Club

• make a restaurant or event booking

• visit or purchase from Squires Winery

• enter a giveaway, promotion or prize draw

• redeem a voucher or membership benefit

• subscribe to email or SMS communications

• contact us by phone, email, online form or social media

• otherwise provide information to us.

Some information may also be collected automatically when you use our website through cookies, analytics tools and similar technologies.

We may receive information from service providers that help us operate our website, process payments, manage subscriptions, deliver orders, communicate with customers or administer promotions.

3. Why do we collect and use personal information?

We may collect, hold and use personal information to:

• process and fulfil orders

• arrange delivery or collection

• process payments and refunds

• create and manage customer accounts

• administer Community Club memberships and subscriptions

• verify membership eligibility and provide member discounts

• issue and manage rewards and vouchers

• administer weekly giveaways and major prize draws

• manage restaurant and event bookings

• provide customer support

• communicate with you about your orders, bookings or membership

• send marketing communications where permitted

• improve our website, products, services and customer experience

• prevent fraud or misuse of our services

• verify age where required for the lawful supply of alcohol

• maintain records required for legal, accounting and regulatory purposes

• comply with our legal obligations.

We may also use information for another purpose where you have consented or where permitted or required by law.

4. Community Club information

If you join the Community Club, we may use your customer and transaction information to determine whether your membership is active and whether you are eligible for member benefits.

This may include using information about:

• successful membership payments

• membership purchase history

• membership duration

• discounts and rewards received

• weekly giveaway eligibility

• Major Prize Draw entries

• cancellation or reactivation of membership.

Community Club information may also be used to display your digital membership status through the My Club Card feature on our website.

5. Payments

Online payments are processed using third-party payment providers such as Shopify Payments and PayPal.

Squires Winery does not generally receive or store your complete payment card details. Payment information is handled by the relevant payment provider in accordance with their own privacy and security practices.

We may receive limited payment-related information necessary to confirm that a transaction has been authorised, completed, refunded or declined.

6. Who may we disclose personal information to?

We may disclose personal information where reasonably necessary to third parties that help us operate our business, including:

• Shopify and other website and ecommerce service providers

• payment processors

• subscription service providers

• email and SMS communication providers

• Australia Post, Aramex and other delivery providers

• booking and event service providers

• accountants, insurers, legal advisers and other professional advisers

• IT, hosting, security and analytics providers

• government agencies, regulators or law enforcement where required by law.

We do not sell personal information to third parties.

Third-party providers may only receive information reasonably necessary for the service they provide to us, subject to their own privacy obligations and policies.

7. Overseas processing and storage

Some of the technology and service providers we use operate internationally.

As a result, personal information may be processed, stored or accessed outside Australia, including through cloud services and global ecommerce, payment, communication and analytics providers.

The countries in which information is processed may vary depending on the provider and service being used.

Where required by applicable privacy law, we take reasonable steps in relation to the handling of personal information by overseas recipients.

8. Marketing communications

If you have consented to receive marketing communications, we may contact you by email or SMS about:

• Squires Winery products

• Community Club offers and benefits

• events

• new wine releases

• promotions

• giveaways

• restaurant offers

• other Squires Winery news.

You can unsubscribe from marketing communications at any time by using the unsubscribe link in an email, following the opt-out instructions in an SMS, or contacting us directly.

Unsubscribing from marketing does not prevent us from sending service communications that are reasonably necessary to manage an order, booking, subscription or membership.

9. Cookies and website analytics

Our website may use cookies and similar technologies to:

• operate the online store

• remember your preferences and login status

• maintain your shopping cart

• understand how visitors use our website

• measure website performance

• improve our products and services

• support advertising and marketing activities.

Some cookies may be provided by third-party services such as Shopify, analytics providers or advertising platforms.

You may be able to control cookies through your browser settings, although disabling certain cookies may affect how the website functions.

10. Competitions, giveaways and prize draws

If you participate in a Squires Winery promotion, giveaway or prize draw, we may collect and use information necessary to:

• confirm eligibility

• allocate and maintain entries

• conduct the draw

• contact winners

• verify identity

• deliver prizes

• comply with legal and regulatory requirements

• publish winner information where required by law or the applicable promotion terms.

Information collected for a promotion will be handled in accordance with this Privacy Policy and any specific Terms & Conditions applying to that promotion.

11. How do we protect personal information?

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

These measures may include access controls, account authentication, secure service providers and appropriate technological and administrative safeguards.

No online system can be guaranteed to be completely secure. If we become aware of a data breach, we will respond in accordance with applicable legal requirements.

12. How long do we keep personal information?

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and to meet legal, accounting, taxation, regulatory and business requirements.

When personal information is no longer reasonably required, we may delete, destroy or de-identify it where appropriate and permitted by law.

13. Accessing or correcting your information

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.

Some customer information can also be reviewed or updated through your Squires Winery customer account.

To request access or correction, please contact us using the details at the end of this policy.

We may need to verify your identity before providing access to personal information.

14. Privacy enquiries and complaints

If you have a question or concern about how we handle your personal information, please contact us.

We will consider your enquiry or complaint and aim to respond within a reasonable period.

If you are not satisfied with our response and the Australian Privacy Principles apply to the matter, you may also be able to contact the Office of the Australian Information Commissioner (OAIC).

15. Children and alcohol-related services

Squires Winery does not knowingly sell or supply alcohol to persons under 18 years of age.

Community Club membership and other alcohol-related services, benefits and promotions are intended only for persons aged 18 years and over.

We may request information or identification necessary to confirm a person's age where required.

16. Third-party websites

Our website may contain links to third-party websites or services.

Squires Winery is not responsible for the privacy practices of third-party websites. We recommend reviewing the privacy policy of any third-party service before providing personal information.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal obligations.

The current version will be published on our website with the date of the latest update.

18. Contact Us

For privacy enquiries, requests or complaints, please contact:

Squires Winery Pty Ltd
6900 Murray Valley Highway, Esmond 6900
0402 244 959
Cellardoor@squireswinery.com.au
ABN: 65 687 767 942
Liquor Licence Number: 32809751